How to improve Salon Business

5 Simple Hacks on How to Improve Salon Business

Growing your hair salon is no easy task. Much like other businesses, it takes years and a lot of sweat before you can really see any signs of success. However, there are simple hacks you can do today that will help you get to the next level and overtake your competition.

There are many proven strategies that discuss how to improve salon business or any company, but it boils down to two important concepts.

First is providing the products or services that that offers the best value to the customer. You don’t always have to sell them the cheapest hair salon services to win their hearts.

Second, is to maintain a good relationship with your customer. Being genuinely concerned with how you can help improve their appearance is the best way for them to keep coming back.

With that said, below are five simple hacks that salon business owners need to do in order to achieve success:

1. Invest in Your Staff

The people working for you can either be an asset or a liability, depending on how you treat them. Empower your staff with words of encouragement and praise them if they did a good job. Invest your time and resource on training them to be better at their craft. Motivate them by making them realize the difference they make in the lives of their clients. After all, a trip to a salon can lift up a person’s mood, improve their image and boost their confidence after getting a treatment or a new haircut.

2. Keep your Salon Clean and Smelling Good

Keeping your salon clean and smelling good can leave a lasting impression on your first time and returning customers. The biggest hair salon chains in the country do their housekeeping very seriously and on a regular basis. Don’t make excuses that your employees are too busy or your salon is understaffed. Instead, delegate the responsibility among your staff and work out a schedule that is fair for everyone.

3. Hear Out Your Client’s Feedback

Getting your customer’s feedback and suggestions are very valuable if you want to stay relevant to them. The problem, though, is that some clients don’t want to voice out their opinion openly. Hence, you can start a small contest, such as rewarding the customer with the best feedback or suggestion with a discount coupon or a free spa treatment. In the end, that tiny investment can help you make positive changes and keep your customers satisfied.

4. Explore New Clients

One reason you may is not getting more customers is that your salon is only attracting one or two customer group. While women are the biggest salon-goers, don’t forget that men and children are also your potential clientele. Perhaps you can offer services that are specifically made for this demographic such as the newest treatment for men or the latest haircut for tykes. As always, do your market research first and test it out first before implementing these changes in your salon.

5. Don’t be Afraid to Upsell

Aside from the usual treatments and services, hair salons also make money by selling beauty products. You can teach your staff to upsell these products especially if the customer is interested in them. Create a short pitch that is not just catchy, but also resonates with the client’s needs. Also, you can research on the latest products and services to keep up with what’s new in the styling industry.
We hope that these simple tips can help you grow your salon business. For more information about hair products reviews, you can visit


6 Brands that Expand the Beauty Marketing and Advertising Industry


The women who assembled the business created the non-existent customer marketplace to beauty products by mixing services and products in salons, developing a culture of social occasions, and during job development for girls — that were the customers of the merchandise. Since they contested the concept that the pursuit of attractiveness had been they had been made to make new kinds of direct earnings (the brand name organization) and marketing and advertising strategies. The standard distribution approaches were inaccessible.A number of these strategies continue to be the dominant kind of promotion in the beauty market. For many others in this listing, they shifted the manner beauty products are put. It is well worth a return to determine how seven big brands redefined the way we market and promote the pursuit of beauty.


Founded by Estée Lauder in 1968, Clinique has been the organization’s response to growing concerns girls had regarding the substances and additives in beauty solutions. It had been (and many of its goods are all ) fragrance-free and sterile, although what these claims actually mean are problematic. The genius marketing ploy however was about over its product components.

Beauty and makeup goods may no more create unfounded scientific statements. The sector has become increasingly more controlled. However there was nothing stopping the newest from alluding into science. Clinique workers, who use white medical coats, are called advisers. Its product packaging employs a green colour, which can be reminiscent of healthcare scrubs. And Irving Penn, a famed fashion photographer, made the manufacturer’s iconic visual manner of highlighting the item packaging, not fresh-faced versions. The branded likened skin attention to cleaning your teeth, a place which made it the option for girls who take care of the health of the skin, not the way they cover this up with goods and makeup.

The Colour of this Season | Revlon

He was able to appear at salons together with his palms lacquered in 10 distinct colours. When he started his own company, Revlon Nail Enamel, he made a brand new formula that utilized vibrant pigments at a period when a lot of polish was clear.

Revlon introduced seasonality to the beauty marketplace. Like the fashion business, he’d select new colors for spring and autumn. He encouraged the concept of amassing polishes and deciding upon a shade dependent on the lady’s mood, outfit, as well as the weather. Cosmetic and beauty goods are accessories, not only a regular.

Max Factor

But Variable’s influence in the beauty sector was finally connected with the growth of”moving images.” He discovered his calling by producing new formulations for cosmetics for movies in which close-ups demonstrated that the thick, chipped potions stage celebrities traditionally utilized. From the 1910s and 1920s, individuals started to take the visual appeal of cosmetics, or”face painting,” as a tool that all girls could be observed wearing — not only those with questionable reputations. Transferring pictures including stars such as Gloria Swanson, Clara Bow, and Greta Garbo created black, summarized lips and thick lashes a desired appearance.

He paid every single celebrity a buck to look in his advertising effort. Factor’s star rose with people who seemed in his advertisements.



Eugène Schueller’s creation of an artificial dye which has been safe for anybody to utilize came at the best time in U.S. history. Girls were heading for shorter cuts, and also there was freedom to design and style hair from the 1920s and 1930s.

Schueller chose an interesting approach, however. He targeted the vendors, these toiling at the beauty salons and shops, and started a trade book for hair stylists and also a magazine for those girls to see while awaiting hair dye to place.


Pond’s began as a patent medicine firm. Its creator was a pharmacist at New York who made a remedy for sore throat throats, lameness, and sore eyes, one of a bunch of different ailments with witch hazel.

However, these products got little attention until J. Walter Thompson’s started an effort to advertise a peer-to-peer skin care procedure. The effort included the headline,”Each skin requires two lotions.” Pond’s devised the skin care regimen, which remains a staple at the decorative market.

The Aging | Dove

Beauty advertisements today features stars with perfect skin, incredibly long lashes, and glistening hair. Numerous manufacturers — from Rimmel into L’Oréal into P&G — happen to be fined or made to eliminate advertisements that seem”too perfect” These advertisements continue the custom of convincing folks that cosmetics and goods are there to conceal or fix troubles.

When Dove started its”Campaign for Real Beauty” campaign over ten decades back, this is a jolt to people who were accustomed to viewing another sort of messaging. For this day, the effort queries wonder standards, beliefs girls hold in their own looks, and also the way we instill confidence in young girls. Dove proceeds to specify how manufacturers can ignite conversations about problems their crowd cares about.


The way the bar of soap turned into an advocate for actual beauty

Functional gains are momentary. In the current world, what one item provides is readily replicated.

To distinguish Dove and construct its attractiveness credentials at a cluttered class, we thought there was an chance to push past the concrete, and hit customers via a purpose-driven effort, which could resonate with customers now and protected Dove’s customers of tomorrow.


How is it possible for us to emotionally engage girls in our goal to construct and solidify brand loyalty using the current customer and the following generation of Dove consumers?

The Dove manufacturer has been proven to present pure, easy and honest care solutions.

Consumer research in the time revealed that just 2% of girls around the world described themselves as amazing.

Taking into consideration the new equity, Dove has been at a special and authentic place to assist women feel beautiful in their terms and found its own goal: to help extend the definition of attractiveness.

The Campaign for Real Beauty was produced to make girls feel great about themselves and boost their self-esteem — a goal that could resonate with women. Specifically we thought the”Experienced Mother” Lifestage™ (girls with daughter between the ages of 8-12) who have been worried about not just their self-esteem however the self-esteem of the kid’s, are interested in supporting their efforts and finally being advocates for your new.

Harbinger created an activation stage which adapting strategic elements to the strategic strategy. Tactics such as:

Since the beginning of the Campaign for Real Beauty,” we’ve noticed a substantial positive change in brand awareness. We also have seen a rise from 2 percent to 4 percent of girls internationally who describe themselves as amazing! Dove is viewed both as a pioneer in the healthcare business, in addition to a pioneer in the actual Beauty dialog.